Zendesk acquired Zopim in 2014 to rebrand it as Zendesk Chat. So, what IS Zendesk chat? 

Zendesk chat is a live chat software popular with businesses of all sizes worldwide. Zendesk chat also refers to software enabling your customer support team to engage with customers with automated bots. Customers are three times as likely to buy from your business when you reach out with a chat, making chat a critical business aspect. 

But most project managers, customer support managers, and executives are still unclear about Zendesk chat functionality